| Record ID | marc_records_scriblio_net/part15.dat:121247149:930 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part15.dat:121247149:930?format=raw |
LEADER: 00930cam 22002778a 4500
001 2005016428
003 DLC
005 20050923113307.0
008 050608s2005 vau b 001 0 eng
010 $a 2005016428
020 $a074944469X (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$bV357 2005
082 00 $a658.8/27$222
100 1 $aVan Gelder, Sicco,$d1964-
245 10 $aGlobal brand strategy :$bunlocking brand potential across countries, cultures and markets /$cSicco Van Gelder.
260 $aSterling, Va. :$bKogan Page Limited,$c2005.
263 $a0511
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xPlanning.
650 0 $aBrand name products$xMarketing.
650 0 $aBrand name products$xManagement.
650 0 $aExport marketing.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0513/2005016428.html