| Record ID | marc_records_scriblio_net/part14.dat:46620436:1102 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part14.dat:46620436:1102?format=raw |
LEADER: 01102cam 2200301 a 4500
001 2002156137
003 DLC
005 20040622185036.0
008 021218s2003 njua b 001 0 eng
010 $a 2002156137
020 $a0471273457 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5823$b.S19 2003
082 00 $a658.8$221
100 1 $aSalzman, Marian L.
245 10 $aBuzz :$bharness the power of influence and create demand /$cMarian Salzman, Ira Matathia, Ann O'Reilly.
260 $aHoboken, N.J. :$bJ. Wiley,$cc2003.
300 $ax, 246 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
650 0 $aMarketing.
650 0 $aDemand (Economic theory)
700 1 $aMatathia, Ira.
700 1 $aO'Reilly, Ann.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley045/2002156137.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley038/2002156137.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley031/2002156137.html