MARC Record from Scriblio

LEADER: 01872cam 2200277 a 4500
001 2002092517
003 DLC
005 20040210110833.0
008 031210s2002 mau 001 0 eng d
010 $a 2002092517
020 $a0970118155
035 $a(OCoLC)ocm51724982
040 $aMSA$cMSA$dDAY$dVOC$dDLC
042 $alccopycat
050 00 $aHD30.28$b.G8357 2002
082 00 $a658.4/012$222
100 1 $aGumpert, David E.
245 10 $aBurn your business plan! :$bwhat investors really want from entrepreneurs /$cby David E. Gumpert.
260 $aNeedham, MA :$bLauson Publishing,$cc2002.
300 $axii, 178 p. ;$c23 cm.
505 0 $aPreface -- Acknowledgments -- Introduction : Investor relations for entrepreneurs -- Part I : Perspectives on business planning -- Raising money in an age of high anxiety : why investors have business plan phobia ; Ask the wrong question and you'll get the wrong answer--where we've gone wrong in thinking about business plans ; Is planning a useful exercise? What the research shows -- Part II : Seven actions you should take before preparing a business plan -- Look inward : what is your startup karma? ; Presentation : giving form to your ideas ; Compose a synopsis ; Develop meaningful and hard-hitting financials ; Build a web site that demonstrates your business model ; Use publicity to attract investor attention ; Touch the marketplace -- Part III : Business planning and the investment process -- What you're selling and what investors are buying : capitalize on investor psychology ; Teaming up with AOL for love and money : a case study ; Best investor relations approach for you.
500 $aIncludes index.
650 0 $aBusiness planning.
650 0 $aCorporations$xInvestor relations.
650 0 $aNew business enterprises.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy042/2002092517.html