| Record ID | marc_records_scriblio_net/part14.dat:148014105:834 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part14.dat:148014105:834?format=raw |
LEADER: 00834cam 2200253 a 4500
001 2003043373
003 DLC
005 20031008092142.0
008 030203s2004 njua b 001 0 eng
010 $a 2003043373
020 $a0131405462
040 $aDLC$cDLC
050 00 $aHF5415.123$b.C58 2004
082 00 $a659.1$221
100 1 $aClow, Kenneth E.
245 10 $aIntegrated advertising, promotion & marketing communications /$cKenneth E. Clow, Donald Baack.
246 3 $aIntegrated advertising, promotion, and marketing communications
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$cc2004.
300 $axxvii, 538 p. :$bill. ;$c28 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing.
650 0 $aAdvertising.
700 1 $aBaack, Donald.