| Record ID | marc_records_scriblio_net/part13.dat:136084157:892 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part13.dat:136084157:892?format=raw |
LEADER: 00892cam 2200241 a 4500
001 2001030192
003 DLC
005 20010710125603.0
008 010207s2002 maua b 001 0 eng
010 $a 2001030192
020 $a0072315237 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.B669 2002
082 00 $a658.8$221
245 00 $aMarketing management :$ba strategic, decision-making approach /$cHarper W. Boyd, Jr. ... [et al.].
250 $a4th ed.
260 $aBoston, Mass. :$bMcGraw-Hill,$cc2002.
300 $axxi, 594 p. :$bill. ;$c26 cm. +$e1 computer optical disc (4 3/4 in.)
440 4 $aThe McGraw-Hill/Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
538 $aSystem requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
650 0 $aMarketing$xManagement.
700 1 $aBoyd, Harper W.