| Record ID | marc_records_scriblio_net/part07.dat:22363024:887 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part07.dat:22363024:887?format=raw |
LEADER: 00887cam 2200265 4500
001 72085902
003 DLC
005 20021016101053.0
008 740517s1973 ilua bs 001 0 eng
010 $a 72085902
020 $a0030919150
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.3$b.G697
082 00 $a658.8
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba measurement approach$c[by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill.,$bDryden Press$c[c1973]
300 $axvii, 396 p.$billus.$c24 cm.
490 1 $aEditors' series in marketing
504 $aBibliography: p. 374-387.
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 1 $aWind, Yoram,$ejoint author.
830 0 $aEditors' series in marketing (Dryden Press)