| Record ID | marc_records_scriblio_net/part06.dat:75936316:808 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part06.dat:75936316:808?format=raw |
LEADER: 00808nam 2200217 4500
001 68054728
003 DLC
005 19690509000000.0
008 690507r1969 ilua b 00010 eng
010 $a 68054728
050 0 $aHF5821$b.W48
082 $a659.1
100 10 $aWheatley, John J.,$ecomp.
245 1 $aMeasuring advertising effectiveness;$bselected readings.$cEdited for the American Marketing Association by John J. Wheatley.
260 0 $aHomewood, Ill.,$bR. D. Irwin,$c1969.
300 $aix, 233 p.$billus.$c23 cm.
490 1 $aAMA reprint series
500 $aArticles selected from materials published by the American Marketing Association.
504 $aIncludes bibliographies.
650 0 $aAdvertising$xAddresses, essays, lectures.
810 2 $aAmerican Marketing Association.$tAMA reprint series