| Record ID | marc_records_scriblio_net/part01.dat:94394904:1271 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part01.dat:94394904:1271?format=raw |
LEADER: 01271cam 2200337 a 4500
001 00421517
003 DLC
005 20040621191058.0
008 000705s2000 onc b 001 0 eng d
010 $a 00421517
015 $aC00-931942-5
020 $a0471645184
035 $a(CStRLIN)ONCGCN00931942-B
040 $aCaOTU$beng$cCaOTU$dDLC
042 $alccopycat
050 00 $aHF5415.525$b.O33 2000
100 1 $aO'Dell, Susan M.
245 14 $aThe butterfly customer :$bcapturing the loyalty of today's elusive consumer /$cSusan M. O'Dell, Joan A. Pajunen.
250 $aRev. ed.
260 $aToronto ; New York :$bWiley,$cc2000.
300 $axxiv, 264 p. ; 23 cm.
504 $aIncludes bibliographical references (p. [255]-260) and index.
650 0 $aCustomer loyalty.
650 0 $aConsumer satisfaction.
650 0 $aCustomer services$xManagement.
650 0 $aCustomer relations$xManagement.
650 0 $aRelationship marketing.
700 1 $aPajunen, Joan A.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley043/00421517.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley035/00421517.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix06/00421517.html