| Record ID | marc_records_scriblio_net/part01.dat:116574270:833 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part01.dat:116574270:833?format=raw |
LEADER: 00833cam 2200241 a 4500
001 00712368
003 DLC
005 20030911194318.0
008 001206s2001 nyua b 001 0 eng
010 $a 00712368
020 $a0471384127 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.C6348 2001
082 00 $a658.8/02$221
100 1 $aCohen, William A.,$d1937-
245 14 $aThe marketing plan /$cWilliam A. Cohen.
250 $a3rd ed.
260 $aNew York :$bWiley,$cc2001.
300 $ax, 397 p. :$bill. ;$c28 cm.
504 $aIncludes bibliographical references (p. 363-380) and index.
650 0 $aMarketing$xManagement.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley034/00712368.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix06/00712368.html