MARC Record from marc_overdrive

LEADER: 02059nam 2200265Ka 4500
008 000000s2010 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9781847651327 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aGoldstein, Noah $q(Noah Goldstein).
245 10 $aYes!$h[electronic resource].
260 $aLondon :$bProfile Books Ltd,$c2010.
500 $aTitle from eBook information screen.
520 $aMost of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
533 $aElectronic reproduction.$bLondon :$cProfile Books Ltd,$d2010.$nRequires Adobe Digital Editions (file size: 2825 KB).
538 $aRequires Adobe Digital Editions (file size: 2825 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
653 #0 $aPsychology
653 #0 $aSelf-Improvement
655 7 $aElectronic books.$2local
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={17EFCE94-815B-46FE-8222-FFB37D569329}$zClick for library availability
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1887-1/{17EFCE94-815B-46FE-8222-FFB37D569329}Img100.jpg