MARC Record from marc_overdrive

LEADER: 02904nam 2200277Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780470251782 (electronic bk. : Adobe Digital Editions)
020 $a9780470288412 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aArnold, John $q(John Arnold).
245 10 $aE-Mail Marketing For Dummies$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2008.
500 $aTitle from eBook information screen.
520 $aE-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2008.$nRequires Adobe Digital Editions (file size: 15178 KB) or Mobipocket Reader (file size: 3594 KB).
538 $aRequires Adobe Digital Editions (file size: 15178 KB) or Mobipocket Reader (file size: 3594 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780470190876
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