MARC Record from marc_overdrive

LEADER: 02793nam 2200277Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a013205468X (electronic bk. : Adobe Digital Editions)
020 $a0768670543 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aPrahalad, C. K $q(C. K Prahalad).
245 14 $aThe Fortune at the Bottom of the Pyramid$h[electronic resource].
260 $aUpper Saddle River :$bPearson Education,$c2007.
500 $aTitle from eBook information screen.
520 $aThe world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
533 $aElectronic reproduction.$bUpper Saddle River :$cPearson Education,$d2007.$nRequires Adobe Digital Editions (file size: 3353 KB) or Mobipocket Reader (file size: 1619 KB).
538 $aRequires Adobe Digital Editions (file size: 3353 KB) or Mobipocket Reader (file size: 1619 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z0131877291
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={E16AF17D-3F17-4414-B48D-508015DD086F}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=E16AF17D-3F17-4414-B48D-508015DD086F$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0447-1/{E16AF17D-3F17-4414-B48D-508015DD086F}Img100.jpg