MARC Record from marc_overdrive

LEADER: 02170nam 2200253Ka 4500
008 000000s2005 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a0511128797 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aNankervis, Alan $q(Alan Nankervis).
245 10 $aManaging Services$h[electronic resource].
260 $a :$bCambridge University Press,$c2005.
500 $aTitle from eBook information screen.
520 $aThe rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
533 $aElectronic reproduction.$b :$cCambridge University Press,$d2005.$nRequires Adobe Digital Editions (file size: 2261 KB).
538 $aRequires Adobe Digital Editions (file size: 2261 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={529E898F-773D-4D76-85A0-41BD6663DFDE}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=529E898F-773D-4D76-85A0-41BD6663DFDE$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0006-1/{529E898F-773D-4D76-85A0-41BD6663DFDE}Img100.jpg