MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 05846cam a2200685 i 4500
001 on1011242979
003 OCoLC
005 20180417110224.0
008 180116s2018 nyu 000 0 eng
010 $a2017045631
019 $a1020180170$a1023650884
020 $a9780062674678$qhardcover
020 $a0062674676$qhardcover
029 1 $aAU@$b000061473898
035 $a(OCoLC)1011242979$z(OCoLC)1020180170$z(OCoLC)1023650884
037 $bHarpercollins, 53 Glenmaura National Blvd Ste 300, Moosaic, PA, USA, 18507-2132$nSAN 200-2086
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050 00 $aHB615$b.V385 2018
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100 1 $aVaynerchuk, Gary,$eauthor.
245 10 $aCrushing it! :$bhow great entrepreneurs build their business and influence -- and how you can, too /$cGary Vaynerchuk.
250 $aFirst edition.
264 1 $aNew York, NY :$bHarperBusiness, an imprint of HarperCollins Publishers,$c[2018]
300 $a272 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages [267]-272).
505 0 $aPart I: Get pumped. The path is all yours -- What (still) matters -- The eighth essential -- content -- What's stopping you? -- The only thing you need to give yourself to crush it -- Part II: Create your pillar. First, do this -- Get discovered -- Musical.ly -- Snapchat -- Twitter -- YouTube -- Facebook -- Instagram -- Podcasts -- Voice -- first -- Conclusion.
520 $aIn his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier -- and not just financially -- than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a guide to building your own path to professional and financial success and a blueprint to living life on your own terms.
650 0 $aEntrepreneurship.
650 0 $aSuccess in business.
650 0 $aInfluence (Psychology)
650 0 $aSocial influence.
650 0 $aNew business enterprises.
650 0 $aInternet marketing.
650 0 $aBranding (Marketing)
650 0 $aSocial media$xEconomic aspects.
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