MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04675cam a22005898i 4500
001 858354858
003 OCoLC
005 20151005121335.0
008 140327s2014 nyuaf 000 0 eng
010 $a2013050668
019 $a880245591
020 $a9780062276698
020 $a0062276697
020 $z9780062276704
035 $a858354858
035 $a(OCoLC)858354858$z(OCoLC)880245591
037 $bHarpercollins, 53 Glenmaura National Blvd Ste 300, Moosaic, PA, USA, 18507-2132$nSAN 200-2086
040 $aDLC$beng$erda$cDLC$dBTCTA$dBDX$dOCLCO$dSINLB$dYDXCP$dMEU$dVP@$dSO$$dABG$dOCLCO$dSFR$dUtOrBLW
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049 $aSFRA
050 00 $aHD9993.E452$bH37 2014
082 00 $a338.7/617948$223
092 $a338.7617$bH2403c
100 1 $aHarris, Blake J.,$eauthor.
245 10 $aConsole wars :$bSega, Nintendo, and the battle that defined a generation /$cBlake J. Harris ; foreword by Seth Rogen & Evan Goldberg.
250 $aFirst edition.
264 1 $aNew York, NY :$bIt Books, an imprint of HarperCollins Publishers,$c2014.
300 $axv, 558 pages, 8 unnumbered pages of plates :$bcolor illustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"In the tradition of The Accidental Billionaires and Moneyball, a behind-the-scenes business thriller about how the small, scrappy Sega, led by one unlikely visionary, took on the juggernaut Nintendo and changed the face of entertainment"--$cProvided by publisher.
520 $a"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry-- in development as a feature film from Sony Pictures in 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"--$cProvided by publisher.
610 20 $aSEGA Entāpuraizesu.
610 20 $aNintendō Kabushiki Kaisha.
650 0 $aVideo games industry$xHistory.
650 0 $aElectronic games industry$xHistory.
650 0 $aVideo games$xHistory.
700 1 $aRogen, Seth,$d1982-$ewriter of supplementary textual content.
700 1 $aGoldberg, Evan,$ewriter of supplementary textual content.
907 $a.b27672992$b12-20-18$c05-27-14
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957 00 $aOCLC reclamation of 2017-18
907 $a.b27672992$b09-11-15$c05-27-14
938 $aBaker and Taylor$bBTCP$nBK0013804775
956 $aPre-reclamation 001 value: ocn858354858
980 $a0614 KL
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