| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:45578719:2711 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:45578719:2711?format=raw |
LEADER: 02711cam a2200565Ia 4500
001 858843365
003 OCoLC
005 20151005120429.0
008 130923s2014 nyua b 001 0 eng d
010 $a2013950846
016 7 $a016620850$2Uk
019 $a858899204
020 $a050029139X
020 $a9780500291399
035 $a858843365
035 $a(OCoLC)858843365$z(OCoLC)858899204
037 $bW W Norton & Co Inc, Keystone Industrial Park Attn Mike Charnogursky 800 Keystone Industrial Park, Scranton, PA, USA, 18512$nSAN 202-5795
040 $aYDXCP$cYDXCP$dBTCTA$dBDX$dUKMGB$dCDX$dYBM$dOQX$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aHF5415.1255$b.O44 2014
082 04 $a659.1$b23
092 $a658.827$bOL3b
100 1 $aOlins, Wally,$d1930-2014.
245 10 $aBrand new :$bthe shape of brands to come /$cWally Olins.
260 $aNew York :$bThames & Hudson,$c2014.
300 $a200 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place.
520 $a"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book"--Book jacket.
650 0 $aBranding (Marketing)
650 0 $aCorporate image.
650 0 $aBrand loyalty.
650 0 $aBrand choice.
907 $a.b27377374$b12-20-18$c04-03-14
998 $axbt$b05-23-14$cm$da $e-$feng$gnyu$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b27377374$b05-29-15$c04-03-14
938 $aYBP Library Services$bYANK$n11150690
938 $aBaker and Taylor$bBTCP$nBK0013827111
938 $aBrodart$bBROD$n106854194
938 $aCoutts Information Services$bCOUT$n26208369
956 $aPre-reclamation 001 value: ocn858843365
980 $a0514 sh emd
998 $axbt$b05-23-14$cm$da$e-$feng$gnyu$h0$i0
994 $aC0$bSFR
999 $yMARS
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