MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03828cam a2200577Ii 4500
001 894541049
003 OCoLC
005 20170321092419.0
008 141105s2015 caua e 001 0 eng d
015 $aGBB544385$2bnb
019 $a914353125
020 $a0134105109$q(paperback)
020 $a9780134105109$q(paperback)
035 $a894541049
035 $a(OCoLC)894541049$z(OCoLC)914353125
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049 $aSFRA
050 4 $aP93$b.C37 2015
082 04 $a005.276
092 $a006.76$bC2685c
100 1 $aCasey, Meghan,$eauthor.
245 14 $aThe content strategy toolkit :$bmethods, guidelines, and templates for getting content right /$cMeghan Casey.
246 30 $aMethods, guidelines, and templates for getting content right
264 1 $a[San Francisco, California] :$bNew Riders,$c[2015]
300 $axxvii, 235 pages :$billustrations (chiefly color) ;$c23 cm.
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aVoices that matter
500 $aIncludes index.
505 0 $aGet budget and buy-in. Identify problems and opportunities ; Convince leaders and get the resources -- Set up for success. Get stakeholders on board ; Set and align on project objectives ; Run the project -- Dig in and get the dirt. Understand your business environment ; Learn about your audience and users ; Get familiar with your content ; Review how work gets planned and done ; Put it all together -- Articulate your strategy. Create a content compass ; Decide how you'll measure success ; Design your content -- Put your strategy into action. Create on-strategy content ; Govern, plan, and maintain your content.
520 $a"In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right. Make sense of your business environment and understand your audience. Get stakeholders aligned on business goals and user needs. Set your content strategy and decide how to measure success. Create, maintain, and govern on-strategy content. You'll learn to control your content-and not have it control you"--Amazon.com.
650 0 $aWeb site development.
650 0 $aWeb sites$xDesign.
650 0 $aWeb sites$xManagement.
650 0 $aContent analysis (Communication)
830 0 $aVoices that matter.
907 $a.b33069505$b12-22-18$c11-28-16
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957 00 $aOCLC reclamation of 2017-18
907 $a.b33069505$b03-15-17$c11-28-16
938 $aBrodart$bBROD$n111593689
938 $aBaker and Taylor$bBTCP$nBK0015970925
938 $aYBP Library Services$bYANK$n12145092
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