MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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020 $a9780385352017 (hardcover)
020 $a0385352018 (hardcover)
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037 $bRandom House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157$nSAN 201-3975
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050 00 $aHF5811$b.W82 2016
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100 1 $aWu, Tim,$eauthor.
245 14 $aThe attention merchants :$bthe epic scramble to get inside our heads /$cTim Wu.
250 $aFirst edition.
264 1 $aNew York :$bAlfred A. Knopf,$c2016.
300 $aviii, 403 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 347-385) and index.
520 $a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--$cProvided by publisher.
505 00 $tIntroduction: Here's the deal --$gPart I:$tMasters of blazing modernities.$tThe first attention merchants ;$tThe alchemist ;$tFor king and country ;$tDemand engineering, scientific advertising, and what women want ;$tA long lucky run ;$tNot with a bang but with a whimper --$gPart II:$tThe conquest of time and space.$tThe invention of prime time ;$tThe prince ;$tTotal attention control, or the madness of crowds ;$tPeak attention, American style ;$tPrelude to an attentional revolt ;$tThe great refusal ;$tCoda to an attentional revolution --$gPart III:$tThe third screen.$tEmail and the power of the check-in ;$tInvaders ;$tAOL pulls 'em in --$gPart IV:$tThe importance of being famous.$tEstablishment of the celebrity-industrial complex ;$tThe Oprah model ;$tThe panopticon --$gPart V:$tWon't be fooled again.$tThe kingdom of content : this is how you do it ;$tHere comes everyone ;$tThe rise of clickbait ;$tThe place to be ;$tThe importance of being microfamous ;$tThe fourth screen and the mirror of Narcissus ;$tThe web hits bottom ;$tA retreat and a revolt ;$tWho's boss here? --$tEpilogue: The temenos.
650 0 $aAdvertising$xSocial aspects$xHistory.
650 0 $aAdvertising$xPsychological aspects$xHistory.
650 0 $aMarketing$xHistory.
650 0 $aConsumer behavior$xHistory.
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