MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04093cam a2200577Ii 4500
001 914591225
003 OCoLC
003 OCoLC
005 20160816091301.0
008 150726s2016 nyuaf 001 0aeng d
010 $a2015956049
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035 $a(OCoLC)914591225
037 $bIngram Pub Services, Attn: Benton Tatum 1 Ingram Blvd, LA Vergne, TN, USA, 37086$nSAN 631-8630
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100 1 $aWright, Bob,$d1943-$eauthor.
245 14 $aThe Wright stuff :$bfrom NBC to Autism Speaks /$cBob Wright with Diane Mermigas.
264 1 $aNew York :$bRosettaBooks,$c2016.
300 $a477 pages, 16 unnumbered pages of plates :$billustrations (chiefly color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aPrologue: The first grandchild -- Act one. 2004: Annus notabilis -- The biggest deal of all -- The fierce determination of a grandmother -- "OK--I'll make it $25 million," the Bernie Marcus factor -- Reflections on success -- Act two. 1969-2012: Corporate transformation -- First days -- Media baptism by fire: Cox Cable -- This thing called cable -- Chuck Dolan, Cablevision, and me -- The business of CNBC -- Rebuilding after a firestorm: the Dateline fiasco -- Creating the must-see TV money machine -- Travels with Johnny Carson -- The Ted Turner factor -- Olympic gold -- NBC + Microsoft = MSNBC -- Dante's Inferno: the Queen Mary 2 became the Exxon Valdez! -- Rebooting network-affiliate relations -- Leaving NBC and GE -- Comcast takes over -- My roller-coaster ride with Jack Welch -- Suzanne Wright: my life's partner -- Act three. 2004-present: Nonprofit transformation -- 1 in 166: the hidden epidemic -- Building from scratch, block by block -- Building block #1: global expansion -- Building block #2: political muscle -- Building block #3: grassroots strength -- Building block #4: business principles -- Building block #5:strategic alliances -- The future for autism families -- Vaccines and other controversies: a house divided -- MSSNG: from Beijing to Google -- Epilogue: Christian at fourteen -- Appendix A: NBCU. Vintage Wright: what next? ; Some deal hits and misses ; Where are they now? -- Appendix B: Autism. What we learned about autism ; Autism Speaks 10th anniversary highlights.
520 $aBob Wright's personal story, from his 20 years as president and CEO of NBC and his total transformation of the company, to the foundation of Autism Speaks, an advocacy and research funding organization that he and his wife started after one of their grandsons was diagnosed with the condition.
600 10 $aWright, Bob,$d1943-
610 20 $aNational Broadcasting Company$xPresidents$vBiography.
610 20 $aAutism Speaks (Organization)
650 0 $aAutistic people$xServices for$zUnited States.
650 0 $aChief executive officers$vBiography.
700 1 $aMermigas, Diane,$eauthor.
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