MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03144cam a2200505Ii 4500
001 881214648
003 OCoLC
005 20151005123253.0
008 140606s2014 nyua e b 001 0 eng
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035 $a(OCoLC)885020013$z(OCoLC)890526725
037 $bW W Norton & Co Inc, Keystone Industrial Park Attn Mike Charnogursky 800 Keystone Industrial Park, Scranton, PA, USA, 18512$nSAN 202-5795
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049 $aSFRA
050 4 $aNK1510$b.H444 2014
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100 1 $aHeller, Steven,$eauthor.
245 14 $aThe typographic universe :$bletterforms found in nature, the built world and human imagination /$cSteven Heller & Gail Anderson.
264 1 $aNew York :$bThames & Hudson Ltd.,$c[2014]
300 $a351 pages :$billustrations (chiefly color) ;$c25 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 348-349) and index.
505 0 $aObjectified type -- Bodily type -- Edible type -- Industrial type -- Outdoor type -- Sculptural type -- Elemental type -- Floral type -- Animal type -- Ghost type.
520 $aA celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike. Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain ... and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the "best"; and most refined examples, the object here is to reveal the "lost" or "unseen" typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.
650 0 $aLettering in art.
650 0 $aGraphic design (Typography)
700 1 $aAnderson, Gail,$d1962-$eauthor.
907 $a.b29247652$b11-21-18$c10-01-14
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957 00 $aOCLC reclamation of 2017-18
907 $a.b29247652$b03-05-15$c10-01-14
956 $aPre-reclamation 001 value: ocn885020013
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