MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03127cam a2200529 a 4500
001 794838526
003 OCoLC
005 20151005110153.0
008 120604s2012 nyua b 001 0 eng
010 $a2012022501
020 $a9780230340336 (pbk.)
020 $a0230340334 (pbk.)
035 $a794838526
035 $a(OCoLC)794838526
037 $bPalgrave Macmillan, C/O Mps 16365 James Madison Hwy Us RT 15, Gordonsville, VA, USA, 22942, (540)6727600$nSAN 631-5011
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050 00 $aHF5415.13$b.C253 2012
082 00 $a658.8/02$223
092 $a658.802$bC129b 2012
100 1 $aCalkins, Tim.
245 10 $aBreakthrough marketing plans :$bhow to stop wasting time and start driving growth /$cTim Calkins.
250 $a2nd ed.
260 $aNew York :$bPalgrave Macmillan,$c2012.
300 $a248 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [229]-238) and index.
505 0 $aWhy bother? -- The problems -- The key elements -- The best marketing plans -- The planning process -- Writing the plan -- Presenting: the big show -- Twenty strategic initiatives -- Marketing plan template -- Common questions -- Example: Flahavan's -- Example: Edzo's.
520 $a"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business"--$cProvided by publisher.
520 $a"An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure"--$cProvided by publisher.
650 0 $aMarketing$xPlanning.
856 42 $3Cover image$uhttp://www.netread.com/jcusers2/bk1388/336/9780230340336/image/lgcover.9780230340336.jpg
907 $a.b26216553$b12-20-18$c03-28-13
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957 00 $aOCLC reclamation of 2017-18
907 $a.b26216553$b06-11-13$c03-28-13
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945 $a658.802$bC129b 2012$d11-20-2018 13:58$e08-31-2018 17:22$f1$g0$h11-20-18$i31223102506897$j201$0800$k01-02-19$lxbtci$o-$p$25.00$q-$r-$s- $t1$u14$v24$w2$x3$y.i73445113$z05-20-13