MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 07554cam a2200877 a 4500
001 798060368
003 OCoLC
005 20151005105416.0
008 120830s2013 nyua b 001 0 eng
010 $a2012034583
020 $a9781451686579 (hbk.)
020 $a1451686579 (hbk.)
035 $a798060368
035 $a(OCoLC)798060368
037 $bSimon & Schuster, Order Dept 100 Front st, Riverside, NJ, USA, 08075$nSAN 200-2442
040 $aDLC$beng$cDLC$dIG#$dBTCTA$dBDX$dOCLCO$dUPZ$dSINLB$dYW6$dYDXCP$dUtOrBLW
049 $aSFRA
050 00 $aHF5415.153$b.B463 2013
082 00 $a658.8/342$223
092 $a658.8342$bB4534c
100 1 $aBerger, Jonah.
245 10 $aContagious :$bwhy things catch on /$cJonah Berger.
250 $a1st Simon & Schuster hardcover ed.
260 $aNew York :$bSimon & Schuster,$cc2013.
300 $aviii, 244 p. :$bill. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aSocial currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
520 $aWharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
650 0 $aNew products.
650 0 $aConsumer behavior.
650 0 $aPopularity$xEconomic aspects.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1216/2012034583-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1216/2012034583-d.html
907 $a.b26133945$b12-22-18$c02-27-13
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957 00 $aOCLC reclamation of 2017-18
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938 $aBaker and Taylor$bBTCP$nBK0011544084
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938 $aYBP Library Services$bYANK$n8929791
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