| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:232778312:3312 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:232778312:3312?format=raw |
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001 970600612
003 OCoLC
005 20151005095020.0
008 110921s2012 njua b 001 0 eng
010 $a2011039737
016 7 $a015986611$2Uk
020 $a9781118101339 (pbk. : acid-free paper)
020 $a1118101332 (pbk. : acid-free paper)
035 $a970600612
035 $a(OCoLC)748330547
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042 $apcc
049 $aSFRA
050 00 $aHF5825$b.S88 2012
092 $a659.1$bSu54h 2012
100 1 $aSullivan, Luke.
245 10 $aHey, whipple, squeeze this! :$ba classic guide to creating great ads /$cby Luke Sullivan ; with Sam Bennett.
250 $a4th ed.
260 $aHoboken, N.J. :$bWiley,$cc2012.
300 $axiii, 386 p. :$bill. ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising copy.
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118101339.jpg
907 $a.b25112284$b12-20-18$c03-21-12
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957 00 $aOCLC reclamation of 2017-18
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938 $aYBP Library Services$bYANK$n6905810
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938 $aCoutts Information Services$bCOUT$n17978281
956 $aPre-reclamation 001 value: ocn748330547
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