MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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005 20151005094651.0
008 111128s2012 nyua b 001 0 eng
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050 00 $aBF315$b.M56 2012
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100 1 $aMlodinow, Leonard,$d1954-
245 10 $aSubliminal :$bhow your unconscious mind rules your behavior /$cLeonard Mlodinow.
250 $a1st ed.
260 $aNew York :$bPantheon Books,$cc2012.
300 $aviii, 260 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [223]-247) and index.
505 0 $aThe two-tiered brain -- The new unconscious -- Senses plus mind equals reality -- Remembering and forgetting -- The importance of being social -- The social unconscious -- Reading people -- Judging people by their covers -- Sorting people and things -- In-groups and out-groups -- Feelings -- Self.
520 $aThe best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
650 0 $aSubconsciousness.
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