MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04410cam a2200637 a 4500
001 721903052
003 OCoLC
005 20151005092631.0
008 110811s2012 nyu 000 1 eng
010 $a2011033642
020 $a9780071714044 (alk. paper)
020 $a0071714049 (alk. paper)
035 $a721903052
035 $a(OCoLC)721903052
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050 00 $aHF5389$b.M674 2012
082 00 $a658.8$223
092 $a658.8$bM8347k
100 1 $aMorrison, Terri.
245 10 $aKiss, bow, or shake hands, sales and marketing :$bthe essential cultural guide--from presentations and promotions to communicating and closing /$cTerri Morrison, Wayne A. Conaway.
260 $aNew York :$bMcGraw-Hill,$cc2012.
300 $axvii, 284 p. ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aArgentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources.
520 $aHow do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
650 0 $aBusiness etiquette.
650 0 $aBusiness communication.
650 0 $aIntercultural communication.
650 0 $aMarketing$vCross-cultural studies.
700 1 $aConaway, Wayne A.
907 $a.b2478249x$b12-20-18$c11-22-11
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