MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03536cam a2200589Ia 4500
001 67839457
003 OCoLC
005 20151005090734.0
008 060428s2006 nyu b 001 0 eng d
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037 $bPerseus Books Group, C/O Perseus Distribution 1094 Flex Dr, Jackson, TN, USA, 38301, (731)9357731$nSAN 631-760X
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100 1 $aSimmons, Annette.
245 14 $aThe story factor :$bsecrets of influence from the art of storytelling /$cAnnette Simmons.
246 30 $aSecrets of influence from the art of storytelling
250 $aRev. ed.
260 $aNew York :$bBasic Books,$cc2006.
300 $axx, 299 p. ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Updated with a bonus chapter, new techniques, and new stories"--Cover.
504 $aIncludes bibliographical references (p. 287-290) and index.
505 0 $aThe six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.
650 0 $aBusiness communication.
650 0 $aStorytelling.
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