MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04515cam a22006014a 4500
001 646113511
003 OCoLC
005 20151005085233.0
008 110107s2011 nyu 000 0 eng
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020 $a0345517652 (hardback)
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020 $a0345517733 (ebook)
029 1 $aAU@$b000046501721
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035 $a(OCoLC)646113511
037 $bRandom House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157$nSAN 201-3975
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050 00 $aGV880$b.K48 2011
082 00 $a331.88/11796357$222
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100 1 $aKeri, Jonah.
245 14 $aThe extra 2% :$bhow Wall Street strategies took a major league baseball team from worst to first /$cJonah Keri ; foreword by Mark Cuban.
246 3 $aExtra two percent
260 $aNew York :$bBallantine Books :$bESPN Books,$cc2011.
300 $axi, 253 p. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens--the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs partners Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals--and prevail. Together with "boy genius" general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the "devil" from the team's nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game's intangibles--that extra 2% that separates a winning organization from a losing one--they were able to deliver to Tampa something that Billy Beane's "Moneyball" had never brought to Oakland: an American League pennant. A book about what happens when you apply your business skills to your life's passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first"--Provided by publisher.
610 20 $aTampa Bay Rays (Baseball team)
650 0 $aBaseball$xEconomic aspects.
650 0 $aSports franchises$xEconomic aspects$zFlorida$zTampa Bay.
856 42 $3Cover image$u978-0-345-51765-4.jpg
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