MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04972cam a2200601Ia 4500
001 430838768
003 OCoLC
005 20151005082844.0
008 090812r20102010nyuab b 001 0 eng d
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035 $a430838768
035 $a(OCoLC)430838768
037 $bHarry N Abrams Inc, C/O Hachette Book Group USA 3 Center Plaza, Boston, MA, USA, 02108$nSAN 200-2205
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100 1 $aCramsie, Patrick.
245 14 $aThe story of graphic design :$bfrom the invention of writing to the birth of digital design /$cPatrick Cramsie.
260 $aNew York :$bAbrams,$c2010.
300 $a351 p. :$bill. (some col.), col. maps ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: London : The British Library, 2010.
504 $aIncludes bibliographical references (p. 335-339) and index.
505 0 $aIntroduction : graphic design & style -- Design and sign : the origin of the alphabet, c.34,000-1,100 BC -- A classical education : Ancient Greece & Rome, c. 2000BC-c.AD350 -- Spreading the word : illuminated manuscripts, c.350-c.1500 -- The black art : the birth of painting & early German printing, c.1455-c.1530 -- Back to the future : Renaissance Italy & France, c.1460-c.1600 -- Popular publishing : Dutch Renaissance & popular prints, c.1530-c.1700 -- Purity in print : Rococo, transitional & modern, c.1700-c.1820 -- The tools of trade : display types & Victorian design, c.1800-c.1880 -- Manufacturing the Middle Ages : Neo-Gothic & the arts and crafts, c.1840-c.1910 -- The style of the street : Art Nouveau, c.1880-c.1914 -- The simple art of war : Sachplakat & First World War graphics, c.1880-c.1920 -- The isms of art : Futurism, Dada, De Stijl & Constructivism, c. 1900-c.1930 -- Form and function : Bauhaus & the new typography, c.1919-c.1933 -- The weight of tradition : traditional typography, c.1910-c.1947 -- Good design is good business : commercial Modernism, c.1920-c.1960 -- Systems and signs : Swiss typography, c.1945-c.1972 -- Handmade and homespun : illustrated Modernism & Psychedelia, c.1950-c.1970 -- Tearing it up : punk, c.1975-c.1985 -- Less is a bore : New Wave & Postmodernism, c.1970-c.1990 -- Printing with pixels : digital Expressionism & postscript, the digital future, c.1984-.
520 $aThis comprehensive illustrated history begins with the origins of the alphabet itself and carries the reader through the first handwritten books, the invention of printing in the Renaissance, the explosion of graphic styles (and printed media) in the 19th and 20th centuries, and the impact of digital technology on design today. This work explores the evolution of styles under the pressure of social, cultural, and technological change, accompanied by a comprehensive selection of illustrations of key works in typography and design since the invention of writing. It covers a number of topics, from the art of the medieval manuscript to the birth of advertising to the workings of modern mass media. The author is able to bring a designer's eye to the analysis of visual communication. This is a book for designers, historians, and students, and those who are interested in the visual arts or concerned about the future of the printed word.
650 0 $aGraphic arts$xHistory.
650 0 $aGraphic design (Typography)$xHistory.
650 0 $aCommercial art$xHistory.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1010/2010279471-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1010/2010279471-d.html
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