| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:75172671:2358 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:75172671:2358?format=raw |
LEADER: 02358cam a22004574a 4500
001 54686230
003 OCoLC
005 20151005043740.0
008 040305s2004 nyu b 001 0 eng
010 $a2004005393
020 $a081440815X
035 $a54686230
040 $aDLC$cDLC$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHC79.C6$bJ64 2004
082 00 $a658.8/34/082$222
092 $a658.834$bJ6346d
100 1 $aJohnson, Lisa,$d1967-
245 10 $aDon't think pink :$bwhat really makes women buy--and how to increase your share of this crucial market /$cLisa Johnson, Andrea Learned.
260 $aNew York :$bAMACOM,$cc2004.
300 $ax, 230 p. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 223) and index.
505 0 $aBrain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
650 0 $aWomen consumers.
650 0 $aMarketing.
700 1 $aLearned, Andrea.
907 $a.b18968557$b12-20-18$c08-12-04
998 $axbt$b06-21-07$cm$da $e-$feng$gnyu$h0$i4
957 00 $aOCLC reclamation of 2017-18
907 $a.b18968557$b05-02-15$c08-12-04
956 $aPre-reclamation 001 value: ocm54686230
975 $aSFR
994 $aX0$bSFR
998 $a(2)xbt$am8$b06-21-07$cm$da$e-$feng$gnyu$h0$i4
999 $yMARS
998 $a(2)i5$a(3)xbt$a(2)m8$b11-01-04$cm$da$e-$feng$gnyu$h0$i7
945 $a658.834$bJ6346d$d - - $e03-08-2015 16:27$f0$g0$h05-20-15$i31223066629321$j301$0800$k - - $lxbtci$o-$p$23.00$q-$r-$s- $t0$u16$v23$w0$x0$y.i39476091$z11-24-04