| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:265432734:2480 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:265432734:2480?format=raw |
LEADER: 02480cam a2200517 a 4500
001 ocn172980082
003 OCoLC
005 20151005063955.0
008 071127s2008 maua b 001 0 eng
010 $a2007048659
015 $aGBA851709$2bnb
016 7 $a014575204$2Uk
020 $a9781422125007
020 $a1422125009
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050 00 $aHC79.I55$b.L48 2008
082 00 $a303.48/33$222
092 $a303.4833$bL6121g
100 1 $aLi, Charlene.
245 10 $aGroundswell :$bwinning in a world transformed by social technologies /$cCharlene Li, Josh Bernoff.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2008.
300 $axiii, 286 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 247-263) and indexes.
505 0 $aUnderstanding the groundswell. Why the groundswell, and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell. Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms. How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aInformation society$xEconomic aspects.
700 1 $aBernoff, Josh.
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