MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03624cam a22005294a 4500
001 48123394
003 OCoLC
005 20151005054412.0
008 010924s2002 mau 001 0 eng
010 $a2001052195
015 $aGBA2-55353
020 $a0262134101 (hc. : alk. paper)
020 $a9780262134101 (hc. : alk. paper)
029 1 $aUKM$bbA255353
035 $a48123394
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049 $aSFRA
050 00 $aHD9710.U54$bG47467 2002
082 00 $a338.7/6292/0973$221
092 $a338.7629$bM1455g
100 1 $aMcDonald, John.
245 12 $aA ghost's memoir :$bthe making of Alfred P. Sloan's "My years with General Motors" /$cJohn McDonald.
260 $aCambridge, Mass. :$bMIT Press,$cc2002.
300 $axvii, 202 p. ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aThe ghostwriter of Alfred Sloan's best-selling memoir tells his own story, including General Motors's attempts to block the book's publication and the author's eventual triumph over the corporation. Published in 1964, my years with General Motors was in immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P.. Sloan, Jr. (1875-1966), whose business and management strategies enabled General Motors to overtake Ford as the dominant American automobile manufacturer in the 1920's and 1930's. What has been largely unknown until now is the my years with General Motors was almost not published. Although it was written with the permission of General Motors-and slated for publication in October 1959-at the last minute General Motors tried to suppress the book out of fears that some of the material in it could become evidence in an antitrust action against the company. This book, by John McDonald, Sloan's ghostwriter, tells the behind-the-scenes story of the book's writing, its attempted suppression, and the lawsuit that eventually led to its publication. McDonald's narrative is partly the David-and -Goliath story of a lone journalist taking on the world's then-largest corporation and partly a study of strategy in its own right. McDonald's struggle to publish the book led him to navigate a complicated course among th competing interests of General Motors, Fortune magazine (his employer), and Time, Inc. (Fortune's owner.) In many ways this "book about the book" parallels the Sloan book as a tale of successful, brilliantly planned strategy.
600 10 $aSloan, Alfred P.$q(Alfred Pritchard),$d1875-1966.$tMy years with General Motors.
610 20 $aGeneral Motors Corporation$xManagement$xHistory.
650 0 $aAutomobile industry and trade$zUnited States$xManagement$vCase studies.
650 0 $aIndustrial management$zUnited States$vCase studies.
856 42 $3Book review (H-Net)$uhttp://www.h-net.org/review/hrev-a0c5j8-aa
907 $a.b2049984x$b12-20-18$c11-21-06
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957 00 $aOCLC reclamation of 2017-18
907 $a.b2049984x$b06-06-15$c11-21-06
956 $aPre-reclamation 001 value: ocm48123394
980 $a1106 nb
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