MARC Record from marc_oapen

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001 648152
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020 $a9780822352433
020 $a9780822395331
024 7 $a$2doi
041 0 $aeng
042 $adc
100 1 $aKarush, Matthew B.$4aut
245 10 $aCulture of Class
260 $aDurham, NC$bDuke University Press$c20120426
520 $aIn an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with jazz and Hollywood cinema shaped Argentina's domestic cultural production in crucial ways, as Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing "authentic" Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited.
536 $aKnowledge Unlatched$c100983$bKU Select 2017: Backlist Collection
546 $aEnglish.
653 $aHistory
856 40 $uhttp://www.oapen.org/download?type=document&docid=648152$zAccess full text online
856 40 $uhttps://creativecommons.org/licenses/arr/4.0/legalcode$zCreative Commons License