| Record ID | marc_nuls/NULS_PHC_180925.mrc:96354234:2727 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:96354234:2727?format=raw |
LEADER: 02727cam 2200397 i 4500
001 9925287878001661
005 20171107123950.0
008 120820s2013 maua b 001 0 eng
010 $a 2012031189
019 $a825053823$a828850802$a858539101$a910857950
020 $a9781422187395$q(hardcover ;$qacid-free paper)
020 $a142218739X$q(hardcover ;$qacid-free paper)
035 $a(OCoLC)778420958$z(OCoLC)825053823$z(OCoLC)828850802$z(OCoLC)858539101$z(OCoLC)910857950
035 $a99973733537
035 $a(OCoLC)ocn778420958
040 $aDLC$beng$erda$cDLC$dIG#$dBTCTA$dBDX$dIH7$dYDXCP$dWIM$dIK2$dJP3$dVP@$dWIQ$dBWX$dCDX$dKMS$dOCLCF$dCHVBK$dOMB$dNLGGC$dOCLCQ
042 $apcc
050 00 $aHD30.28$b.L34 2013
082 00 $a658.4/012$223
100 1 $aLafley, A. G.$q(Alan G.)
245 10 $aPlaying to win :$bhow strategy really works /$cA.G. Lafley and Roger L. Martin.
264 1 $aBoston, Massachusetts :$bHarvard Business Review Press,$c[2013]
300 $a260 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 239-243) and index.
505 0 $aStrategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
520 $aStrategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P & G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P & G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win.
650 0 $aStrategic planning.
650 0 $aSuccess in business.
650 0 $aOrganizational change.
610 20 $aProcter & Gamble Company.
700 1 $aMartin, Roger L.,$eauthor.
947 $hCIRCSTACKS$r31786103095771
980 $a99973733537