| Record ID | marc_nuls/NULS_PHC_180925.mrc:85245974:1591 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:85245974:1591?format=raw |
LEADER: 01591cam 2200289 a 4500
001 9919413900001661
005 20150423120444.0
008 931015s1994 nyu 001 0 eng
010 $a 93040134
020 $a0029295157 :$c$19.95
035 $a(CSdNU)u40562-01national_inst
035 $a(OCoLC)29255407
035 $a(Sirsi) 01-AAE-3521
040 $aDLC$cDLC$dJBO$dPSM
049 $aCNUM
050 00 $aHF5823$b.S619 1994
100 1 $aSmith, Jeanette,$d1924-
245 14 $aThe advertising kit :$ba complete guide for small businesses / $cJeanette Smith.
260 $aNew York :$bLexington Books ;$aToronto :$bMaxwell Macmillan Canada ; $aNew York :$bMaxwell Macmillan International,$cc1994.
300 $aviii, 292 p. ;$c24 cm.
500 $aIncludes index.
505 0 $aBusiness advertising : a portrait -- Start with the inside information -- Targeting your customers -- Sneak peak -- Check the competition -- The plan -- Choosing media -- Writing advertising messages -- Newspapers -- Radio -- TV : is it the impossible dream? -- Is it true what they say about cable TV? -- Direct mail advertising -- Yellow pages -- Billboards and transit -- Magazines -- Publicity -- From the pros nest.
650 0 $aAdvertising.
650 0 $aSmall business.
948 $a10/13/1999$b10/13/1999
999 $aHF 5823 S619 1994$wLC$c1$i31786100623179$d3/25/2004$f3/25/2004$g1 $lCIRCSTACKS$mNULS$n9$rY$sY$tBOOK$u7/7/1994$o.STAFF. Pieces: 00001
999 $aHF 5823 S619 1994$wLC$c2$i31786100922662$d3/25/2004$f3/25/2004$g1 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u10/6/1997$o.STAFF. Pieces: 00001