MARC Record from marc_nuls

LEADER: 02963cam 2200349 a 4500
001 9921304470001661
005 20150423134123.0
008 090917s2010 nyua b 001 0 eng
010 $a 2009038832
020 $a9780061684326 (hardback)
020 $a0061684325 (hardback)
035 $a(CSdNU)u466181-01national_inst
035 $a(OCoLC)419856598
035 $a(OCoLC)419856598
035 $a(OCoLC)419856598
040 $aDLC$cDLC$dBTCTA$dYDXCP$dC#P$dBWX$dYBM$dCDX$dMNW$dTTU
049 $aCNUM
050 00 $aHF5416.5$b.M648 2010
082 00 $a658.8/16$222
100 1 $aMohammed, Rafi.
245 14 $aThe 1% windfall :$bhow successful companies use price to profit and grow /$cRafi Mohammed.
246 3 $aOne percent windfall
260 $aNew York :$bHarper Collins,$cc2010.
300 $axxix, 224 p. :$bill ;$c24 cm.
504 $aIncludes bibliographical references (p. [203]-212) and index.
505 00 $gThe$t1% windfall --$gI:$tThe foundation of pricing: value-based pricing --$tCapture value by thinking like a customer --$gII:$tThe strategy of pricing --$tPick-a-plan --$tVersioning --$tDifferential pricing --$gIII: $tImplementation: use price to profit and grow --$tOffensive pricing: create a pricing blossom strategy --$tDefensive pricing: recession, inflation, and new competitors --$tCreate a culture of profit --$tMake a pricing action plan.
520 $aThe 1% Windfall reveals how modest incremental changes to an everyday business practice--pricing--can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, !00%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win; profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company--whether a multinational conglomerate, a small business, or even a nonprofit--can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for companies to price for profit and growth.
650 0 $aPricing.
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949 $aHF5416.5 .M648 2010$i31786102550974
994 $a92$bCNU
999 $aHF 5416.5 .M648 2010$wLC$c1$i31786102550974$d11/30/2011$lCIRCSTACKS $mNULS$q1$rY$sY$tBOOK$u10/10/2011