MARC Record from marc_nuls

LEADER: 10071pam 22003254a 4500
001 9921921860001661
005 20150423141508.0
008 000920s2001 njua b 001 0 eng
010 $a 00048333
020 $a0130169757
035 $a(CSdNU)u101401-01national_inst
035 $a(Sirsi) l00048333
035 $a(Sirsi) l00048333
035 $a(Sirsi) 01-AAM-6857
035 $a 00048333
040 $aDLC$cDLC$dDLC$dOrPss
042 $apcc
050 00 $aHF 5415.1265$bC68 2001
100 1 $aCoupey, Eloise.
245 10 $aMarketing and the internet /$cEloise Coupey.
260 $aUpper Saddle River, NJ :$bPrentice Hall,$cc2001.
300 $axxii, 362 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 351-355) and index.
505 0 $aDeveloping a Conceptual Framework for Marketing and the Internet -- Introduction to Marketing and the Internet -- Why Marketing and the Internet? -- An Abbreviated History -- Mass Communication and Demand -- From an Industrial Economy to a Digital Economy -- The Internet as Just Another Technology -- What Is Different About Marketing With the Internet? -- Technological Characteristics of the Internet -- The Internet's History -- Integrating People and Technology: The Rise of the World Wide Web -- Integrating Marketing and the Internet: Old Concepts, New Opportunities -- Marketing Efforts and Electronic Commerce -- Origins of Electronic Commerce -- The Changing Face of Electronic Commerce -- A Framework for Integrating Marketing and the Internet -- Why Do We Need a Framework? -- The Framework's Basic Premise -- Marketing as Exchange -- The General Framework -- Marketers and Consumers: The Central Exchange Context -- Policy and the Marketing Environment -- Technology and the Marketing Environment -- Relationships as Vehicles for Exchange -- Relationships 101 -- What Is Exchanged? -- Resources as the Bases for Exchange -- Resource Theory and Exchange Processes -- Resource Theory and the Internet -- Resource Theory and Marketing Opportunity on the Internet -- Combining Resources and Relationships: Looking Ahead -- The Framework in Depth: Perspectives on Marketing and the Internet -- Consumers and the Internet Environment -- Describing Online Consumer Behavior -- Descriptive Research and Internet-Related Consumption -- Understanding Online Consumer Behavior -- Resources in the Internet Environment -- Money as a Resource: Getting It, Transferring It, Using It -- Information as an Online Resource -- Getting the Goods Via the Internet -- Services and the Internet -- Status as a Resource -- Love as a Resource -- Marketers and the Internet Environment -- Marketers in the Marketspace -- A Company Focus -- A Product Focus -- A Customer Focus -- Describing the Company and Internet Interaction -- Understanding the Internet's Influence on Marketing -- Effects of the Internet Environment -- Facilitating Capabilities of the Internet -- Challenges of the Internet Environment -- Environmental Effects on Company Structure and Function -- Environmental Effects on Channel Structure and Power -- Environmental Effects on Competitive Activity -- Environmental Effects on Consumer Acquisition and Retention -- Environmental Effects on Market Conditions -- Responding to Challenge: Opportunities in Marketspace -- Strategic Objectives and the Internet Environment -- Strategic Objectives and Consumers' Resource Goals -- Technology and the Internet Environment -- The Technology That Makes the Internet Possible -- What Is a Network? -- A Network of Networks -- Internet Technologies as a Channel -- The User at the End of the Channel -- Access to Computer Communications -- The Outside World -- A Unified Channel Structure -- Channel Effects on Relationships -- Technology and the Central Exchange Environment -- The Technology and Marketer Relationship -- The Technology and Consumer Relationship -- Technology and Security -- Public Policy and the Internet Environment -- Government and Regulatory Policy -- Aspects of Government Policy -- Agencies and Their Activities -- Brief History of Public Policy -- Timeline of Regulation -- Applying Policy to the Internet -- The Issue of Universal Access -- Information Use and Internet Regulation -- Policy and Exchange Relationships in the Internet Environment -- Issues of Market Function -- Issues of Consumer Protection -- Integrating the Perspectives: the Internet as a Marketing Environment -- The Internet's Influence on the Marketing Environment -- The Caveats of Change and Constraint -- Key Forces in a Changing Marketing Environment -- A Population Ecology Approach to the Marketing Environment -- Population Ecology and Competition in Markets -- Competition, Niches, and the Internet Ecology -- Characteristics of the Internet Ecology -- From Marketplace to Marketspace -- An Evolving Market Structures Perspective -- The Internet Ecology and the Value Chain -- Two Types of Market Structures -- The Internet and Marketing Planning -- Types of Planning: An Overview -- What is Strategic Planning? -- From Strategic Planning to Marketing Planning -- Marketing Planning in Depth -- Defining Opportunities: What Should We Do? -- Leveraging Resources: How Should We Do It? -- Internet Effects on Strategy Development: Planning -- The Internet Affects Motivation for Planning -- The Internet Affects Processes for Planning -- The Internet Affects Outcomes of Planning -- Internet Effects on Strategy Implementation: Marketing Action -- The Internet and Strategic Objectives -- Applying the Framework: Marketing Action in the Internet Environment -- The Internet and Marketing Research -- The Internet and Research Performance: Three Benefits -- The Internet and Information Acquisition -- The Internet and Information Organization -- The Internet and Information Use -- Stages in the Marketing Research Process -- Problem Definition -- Designing the Research Plan and Procedure -- Gathering Data -- Combining and Interpreting Data -- Drawing Conclusions and Delivering Insights -- The Internet as a Data Resource -- A Framework for Describing Data -- Internet-Based Sources of Data About Consumers -- The Respondent as a Data Source -- The Researcher as a Data Source -- The Recorder (in the Past) as a Data Source -- Internet-Based Sources of Data About Competition -- The Company as a Respondent Data Source -- The Marketing Researcher as a Data Source -- Previously Recorded Information as a Data Source -- Cautions for Internet-Based Research -- Information Relevance in Marketing Research -- Time Constraints on Information Use -- Market Research for Hire -- The Internet as a Content Resource -- Sources of Content: People as Publishers -- Internal Sources of Content -- External Sources of Content -- Types of Content: The Role of Technology -- Multimedia Types of Content -- Types of Interactive Content -- Purposes of Content: Implications for the Marketing Mix -- Content and Product -- Content and Price -- Content and Place -- Content and Promotion -- Cautions for Content -- Consumer Issues -- Marketer Issues -- Policy Issues -- Technology Issues -- The Internet as a Channel Resource -- Channels of Distribution: A Brief Primer -- Who Distributes? Types of Channel Members -- What Is Distributed? Types of Flows -- Channels as Relationships -- The Internet's Impact on Aspects of Channel Strategy -- Establishing Distribution Objectives: Distribution Flows -- The Internet and Channel Structure -- Internet Issues for Channel Structure -- Channel Management: Internet Effects on Channel Member Relationships -- Channel Management and Performance -- Mix Implications of the Internet as Channel Resource -- Effects on Product Strategy -- Effects on Price Strategy -- Effects on Place Strategy -- Effects on Promotion Strategy -- Cautions for Using the Internet as a Channel Resource -- Marketer Issues -- Consumer Issues -- Policy Issues -- Technology Issues -- The Internet as a Communications Resource -- The Internet as a Resource for Communication -- Characterizing Communication -- Interactivity and Marketing Communication -- Marketing Mix Implications of the Internet as a Communications Resource -- Communication and Product Development -- Communication and Price Strategy -- Communication and Distribution Strategy -- Communication and Promotion Strategy -- Issues for Perspectives in the Marketspace -- Marketers and Marketing Communication -- Consumers and Marketing Communication -- Policy Makers and Marketing Communication -- Technology Developers and Marketing Communication -- Extending the Framework Over Time: Exchange Relationships in the Internet Environment -- Business-to-Business Exchanges and the Internet -- Differences Between Business-to-Business and Business-to-Consumer Exchanges -- Difference in the Targeted Customer -- Difference in the Nature of Demand -- Differences in Exchange-Related Processes -- Describing Online Business-to-Business Activity -- Online B2B Demographics -- The Internet and Components of Business-to-Business Exchange -- Purposes of B2B Exchanges -- B2B Exchange Processes -- B2B Exchange Participants -- Fostering Relational Exchange With the Internet -- The Increasing Importance of Relationships -- Shifts in Perspectives on Exchange -- A Continuum of Relational Exchange -- Implications of the Continuum for Marketing and the Internet -- Assessing the Value of Relational Exchange -- Building Business-to-Consumer Relationships With the Internet -- Prepurchase: Search and Satisfaction -- Purchase: Transactions and Trust -- Post-Purchase: Complaints and Commitment -- Building Business-to-Business Relationships With the Internet -- Classifying B2B Relationships -- Internet Implications for B2B Relational Exchange -- Relational Exchange: Beyond Marketing.
650 0 $aInternet marketing.
650 0 $aInternet.
650 0 $aWorld Wide Web.
948 $a03/13/2002$b04/05/2002
983 $a31786101607585
999 $aHF 5415.1265 C68 2001$wLC$c1$i31786101607585$d1/29/2010$e1/5/2010 $f3/19/2004$g1$lCIRCSTACKS$mNULS$n8$q1$rY$sY$tBOOK$u4/5/2002