MARC Record from marc_nuls

LEADER: 03258cam 2200361 a 4500
001 9922430960001661
005 20150423143737.0
008 101216s2011 nyuaf b 001 0 eng
010 $a 2010052000
020 $a9781616144296 (alk. paper)
020 $a1616144297 (alk. paper)
035 $a(CSdNU)u463140-01national_inst
035 $a(OCoLC)679931783
035 $a(OCoLC)679931783
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dORX$dBWX$dNSB
049 $aCNUM
050 00 $aHF5415.32$b.S18 2011
082 00 $a339.4/7$222
100 1 $aSaad, Gad.
245 14 $aThe consuming instinct :$bwhat juicy burgers, Ferraris, pornography, and gift giving reveal about human nature /$cGad Saad.
260 $aAmherst, N.Y. :$bPrometheus Books,$c2011.
300 $a374 p., [12] p. of plates :$bill. (chiefly col.) ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aConsumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
520 $aWhat do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct, " the underlying evolutionary basis for most of our consumer behavior. In this book, the author, founder of the new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, he shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. This work, which deals with the biological basis of human behavior and in what makes consumers tick, is of interest to marketing professionals, advertisers, psychology mavens, and consumers themselves.
650 0 $aConsumer behavior.
650 0 $aConsumption (Economics)$xPsychological aspects.
650 0 $aConsumers$xPsychology.
650 0 $aEvolutionary psychology.
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949 $aHF5415.32 .S18 2011$i31786102554943
994 $a92$bCNU
999 $aHF 5415.32 .S18 2011$wLC$c1$i31786102554943$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u8/17/2011