| Record ID | marc_nuls/NULS_PHC_180925.mrc:72471862:2104 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:72471862:2104?format=raw |
LEADER: 02104cam 2200505 a 4500
001 9922369010001661
005 20150423143444.0
008 070705s2008 maua b 001 0 eng
010 $a 2007027501
015 $aGBA790754$2bnb
016 7 $a014276261$2Uk
019 $a154669188$a181069087
020 $a9780674026803 (cloth : alk. paper)
020 $a0674026802 (cloth : alk. paper)
029 1 $aNZ1$b11601561
029 1 $aNLGGC$b307908224
035 $a(CSdNU)u345353-01national_inst
035 $a(OCoLC)153598416
035 $a(OCoLC)153598416
035 $a(OCoLC)153598416$z(OCoLC)154669188$z(OCoLC)181069087
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dC#P$dUKM$dOCLCA$dVP@$dNLGGC$dYBM$dMOF
043 $aa-cc---
049 $aCNUM
050 00 $aHF5813.C5$bW37 2008
082 00 $a659.10951$222
084 $a85.40$2bcl
100 1 $aWang, Jing,$d1950-
245 10 $aBrand new China :$badvertising, media, and commercial culture /$cJing Wang.
260 $aCambridge, Mass. :$bHarvard University Press,$c2008.
300 $axiii, 411 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references (p. 357-392) and index.
505 0 $aIntroduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics.
650 0 $aAdvertising$zChina.
650 0 $aMarketing$zChina.
650 0 $aBrand name products$zChina.
650 17 $aReclame.$2gtt
650 17 $aMerknamen.$2gtt
651 7 $aChina.$2gtt
938 $aBaker & Taylor$bBKTY$c28.95$d28.95$i0674026802$n0007199989$sactive
938 $aBaker and Taylor$bBTCP$nBK0007199989
938 $aYBP Library Services$bYANK$n2567893
947 $fSOBM-MKT$hCIRCSTACKS$p$24.90$q1
949 $aHF 5813.C5 W37 2008$i31786102337760
994 $a92$bCNU
999 $aHF 5813 .C5 W37 2008$wLC$c1$i31786102337760$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u2/3/2009