| Record ID | marc_nuls/NULS_PHC_180925.mrc:69580771:1361 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:69580771:1361?format=raw |
LEADER: 01361cam 22002894a 4500
001 9922758720001661
005 20150423145151.0
008 010307s2002 caua b 001 0 eng
010 $a 2001001462
020 $a0761922431
020 $a076192244X (pbk.)
035 $a(CSdNU)u100030-01national_inst
035 $a(Sirsi) l2001001462
035 $a(Sirsi) 01-AAM-5484
035 $a 2001001462
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF 5823$bJ7174 2002
100 1 $aJones, John Philip.
245 14 $aThe ultimate secrets of advertising /$cby John Philip Jones.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2002.
300 $axxvi, 227 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aBig ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.
650 0 $aAdvertising.
948 $a01/04/2002$b02/01/2002
999 $aHF 5823 J7174 2002$wLC$c1$i31786101647029$d12/2/2008$e12/1/2008 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u2/1/2002