MARC Record from marc_nuls

LEADER: 03386cam 2200409 a 4500
001 9921792570001661
005 20150423140927.0
008 120921s2013 nyu b 001 0 eng
010 $a 2012038225
019 $a839546970
020 $a9780307956392
020 $a0307956393
020 $a9780307956415 (e-isbn)
020 $a0307956415 (e-isbn)
035 $a(CSdNU)u530331-01national_inst
035 $a(OCoLC)798613602
035 $a(OCoLC)798613602
040 $aDLC$beng$cDLC$dBTCTA$dBDX$dOCLCO$dYDXCP$dUPZ$dHHO$dIUK$dMLY$dCDX$dABG $dBWX$dNSB$dVET$dCOO$dOCLCA
042 $apcc
049 $aCNUM
050 00 $aHD30.23$b.H395 2013
082 00 $a153.8/3$223
096 $aBF 448$bH437d 2013
100 1 $aHeath, Chip.
245 10 $aDecisive :$bhow to make better choices in life and work /$cChip Heath and Dan Heath.
250 $a1st ed.
260 $aNew York :$bCrown Business,$cc2013.
300 $a316 p. ;$c22 cm.
504 $aIncludes bibliographical references (pages [255]-256) and index.
505 0 $aThe four villains of decision-making -- Widen Your Options. Avoid a narrow frame ; Multitrack ; Find someone who's solved your problem. -- Reality-Test Your Assumptions. Consider the opposite ; Zoom in, zoom out ; Ooch. -- Attain Distance Before Deciding. Overcome short-term emotion ; Honor your core priorities. -- Prepare to be Wrong. Bookend the future ; Set a tripwire -- Trusting the process -- Clinic 1: Should a small company sue a bigger competitor? -- Clinic 2: Should a young professional move to the city? -- Clinic 3: Should we discount our software? -- Overcoming obstacles.
520 $aThe authors introduce a four-step process designed to counteract the biases that inevitably creep into the decision-making process. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We are overconfident. We seek out information that supports us and downplay information that does not. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings does not fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In this book the authors, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. It takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? This book offers strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
650 0 $aDecision making.
700 1 $aHeath, Dan,$d1973-
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