MARC Record from marc_nuls

LEADER: 01841ngm 2200337Ia 4500
001 9920153240001661
005 20150423124640.0
007 vd cvaiz-
008 041109p20042000nju018 vceng d
028 42 $aFFH 11154$bFilms for the Humanities & Sciences
035 $a(CSdNU)u229254-01national_inst
035 $a(OCoLC)56939076
035 $a(OCoLC)56939076
040 $aCNU$cCNU
049 $aCNUM
245 00 $aPull marketing techniques$h[videorecording] /$ca presentation of Films for the Humanities & Sciences ; Magnet Media ; director/producer, Megan Cunningham
260 $aPrinceton, NJ :$bFilms for the Humanities & Sciences,$cc2004.
300 $a1 videodisc (18 min.) :$bsd., col. ;$c4 3/4 in.
440 0 $aInternet marketing and advertising strategies
440 0 $aDigital media training series
500 $aVideodisc release of the 2000 videocassette production.
508 $aEditor, David Marcus ; music, Red Devil.
520 $a"Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcases--powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen's right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed."--Container.
538 $aDVD.
650 0 $aElectronic commerce.
650 0 $aInternet marketing.
700 1 $aCunningham, Megan.
710 2 $aMagnet Media.
710 2 $aFilms for the Humanities (Firm)
994 $aX0$bCNU
999 $aDV 480$wALPHANUM$c1$i31786101937321$lAV$mNULS$rN$sY$tDVD$u11/9/2004