| Record ID | marc_nuls/NULS_PHC_180925.mrc:42795233:4770 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:42795233:4770?format=raw |
LEADER: 04770cam 2200469 i 4500
001 9925303785501661
005 20180205152428.8
008 161114s2017 njua 001 0 eng d
010 $a 2016959686
019 $a951226690$a952387966$a982493978
020 $a9781119315520$q(pbk.)
020 $a1119315522$q(pbk.)
035 $a99975353985
035 $a(OCoLC)960237499$z(OCoLC)951226690$z(OCoLC)952387966$z(OCoLC)982493978
035 $a(OCoLC)ocn960237499
040 $aBDX$beng$erda$cDLC$dBDX$dLIV$dZGX$dOWS$dBTCTA$dYDXCP$dKLP$dOCLCF$dTXI$dCZA$dJQM$dOCLCO$dBYV$dOCLCQ$dHQD$dYT5$dOCLCO
042 $alccopycat
050 00 $aHF5548.32$b.B44 2017
082 04 $a658.872$bBELEW
100 1 $aBelew, Shannon,$eauthor.
245 10 $aStarting an online business all-in-one /$cby Shannon Belew and Joel Elad.
246 14 $aStarting an online business all-in-one for dummies
250 $a5th edition.
264 1 $a[Hoboken, New Jersey] :$bJohn Wiley & Sons Inc,$c[2017]
300 $axxiv, 877 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $a--For dummies
500 $aIncludes index.
505 0 $aStart-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business.
520 $a"11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced."--Cover.
650 0 $aBusiness enterprises$xComputer networks.
650 0 $aNew business enterprises$xManagement.
650 0 $aInternet marketing.
650 0 $aElectronic commerce.
650 0 $aWeb sites$xDesign.
650 0 $aFund raising.
700 1 $aElad, Joel,$eauthor.
830 0 $a--For dummies.
947 $hCIRCSTACKS$r31786103107451
980 $a99975353985