| Record ID | marc_nuls/NULS_PHC_180925.mrc:40544374:2079 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:40544374:2079?format=raw |
LEADER: 02079cam 2200373Ia 4500
001 9919353250001661
005 20150423115846.0
008 071105s2008 nyua b 001 0 eng d
020 $a0978660277
020 $a9780978660277
029 1 $aNZ1$b11654408
029 1 $aAU@$b000042979828
035 $a(CSdNU)u350774-01national_inst
035 $a(OCoLC)180751240
035 $a(OCoLC)180751240
035 $a(OCoLC)180751240
040 $aYDXCP$cYDXCP$dECL$dMIA$dBTCTA$dMNY
049 $aCNUM
050 4 $aHF5415.2$b.B5473 2008
082 04 $a658.83$222
100 1 $aBerkman, Robert I.
245 14 $aThe art of strategic listening :$bfinding market intelligence through blogs and other social media /$cRobert Berkman.
260 $aIthaca :$bParamount Market,$cc2008.
300 $avii, 264 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
505 0 $a1. The opportunity : blogs, social media, and market intelligence -- 2. The forms of social media -- 3. The art of tracking trends -- 4. How credible is social media? -- 5. Ethics of strategic listening -- 6. The blog-monitoring industry -- 7. Sentiment detection : how accurate? -- 8. Alternative blog-monitoring solutions -- 9. Market intelligence via Google -- 10. Market intelligence via Technorati -- 11. Market intelligence via forums, multimedia, social bookmarking, and social networking sites -- 12. Alerts and RSS : letting technology do the work -- 13. Buzz surfacing tools -- 14. Identifying trends and evaluating the credibility of social media -- 15. Evaluating blog and social media credibility -- 16. The big picture and future trends.
650 0 $aCommunication in marketing.
650 0 $aBusiness intelligence.
938 $aYBP Library Services$bYANK$n2724631
938 $aBaker and Taylor$bBTCP$nBK0007901446
947 $fSOBM-MKT$hCIRCSTACKS$p$37.95$q1
949 $aHF 5415.2 .B5473 2008$i31786102355465
994 $a92$bCNU
999 $aHF 5415.2 .B5473 2008$wLC$c1$i31786102355465$d5/29/2009$e5/7/2009 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u4/3/2009