| Record ID | marc_nuls/NULS_PHC_180925.mrc:336554609:1643 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:336554609:1643?format=raw |
LEADER: 01643cam 22003018a 4500
001 9921396830001661
005 20150423134523.0
008 940316s1995 ilu bf 001 0 eng
010 $a 94014170
020 $a0844235946
020 $a0844235954 (pbk.)
035 $a(CSdNU)u42760-01national_inst
035 $a(OCoLC)30109270
035 $a(Sirsi) 01-AAE-5919
040 $aDLC$cDLC
049 $aCNUM
050 00 $aHF5823$b.V53 1995
100 1 $aVitale, Joe,$d1953-
245 10 $aAMA complete guide to small business advertising /$cJoe Vitale.
260 $aLincolnwood, Ill. :$bNTC Business Books,$cc1995.
300 $axiv, 192 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aWhy you must advertise -- Three proven advertising formulas any business can use -- The three most powerful types of ads -- 30 ways to write a headline that stops customers dead -- 27 eye-catching ways to use illustrations and photos -- How to write ad copy that makes people buy --
505 0 $aHow to use testimonials, guarantees, and coupons -- How to create explosive direct mail -- How to make classified ads work for you -- How to win in the yellow pages -- How to create radio and television ads that work -- 34 ways to increase responses to your ads dramatically -- How to check your final ad.
650 0 $aAdvertising$xHandbooks, manuals, etc.
650 0 $aSmall business$xManagement$xHandbooks, manuals, etc.
948 $a10/13/1999$b10/13/1999
999 $aHF 5823 V53 1995$wLC$c1$i31786100575213$d3/25/2004$f3/25/2004$g1 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u12/12/1994$o.STAFF. Pieces: 00001