| Record ID | marc_nuls/NULS_PHC_180925.mrc:323109118:2166 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:323109118:2166?format=raw |
LEADER: 02166cam 2200421 a 4500
001 9920026490001661
005 20150423124026.0
008 070129s2007 ilua b 001 0 eng
010 $a 2007003995
020 $a9780736065245
020 $a0736065245
029 1 $aYDXCP$b2554821
035 $a(CSdNU)u317620-01national_inst
035 $a(OCoLC)84152820
035 $a(OCoLC)84152820
035 $a(OCoLC)84152820
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049 $aCNUM
050 00 $aGV713$b.P43 2007
082 00 $a796.06/9$222
100 1 $aPedersen, Paul Mark.
245 10 $aStrategic sport communication /$cPaul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella.
260 $aChampaign, IL :$bHuman Kinetics,$cc2007.
300 $axi, 396 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographical references (p. 357-379) and index.
505 0 $aStudy of sport management and sport communication -- Careers in sport communication -- History and growth of sport communication -- Sport communication and the strategic sport communication model (SSCM) -- Personal sport communication -- Organizational and leadership communication in sport -- Sport publishing and print sport communication -- Electronic and visual sport communication -- Online sport communication and the new sport media -- Sport advertising -- Public relations and crisis communication in sport -- Sport communication research -- Sociological aspects of sport communication -- Legal issues in sport communication.
650 0 $aSports$xManagement.
650 0 $aCommunication in sports.
700 1 $aMiloch, Kimberly S.,$d1972-
700 1 $aLaucella, Pamela C.,$d1964-
938 $aBaker & Taylor$bBKTY$c62.00$d62.00$i0736065245$n0007261790$sactive
938 $aYBP Library Services$bYANK$n2554821
938 $aBaker and Taylor$bBTCP$nBK0007261790
938 $aBlackwell Book Service$bBBUS$nR4674614$c$62.00
947 $fSOBM-SM$hCIRCSTACKS$p$53.32$q1
949 $aGV 713 .P43 2007$i31786102225486
994 $a92$bCNU
999 $aGV 713 .P43 2007$wLC$c1$i31786102225486$d9/23/2009$e9/3/2009 $lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u1/15/2008