| Record ID | marc_nuls/NULS_PHC_180925.mrc:309797712:1330 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:309797712:1330?format=raw |
LEADER: 01330cam 2200265 a 4500
001 9919766430001661
005 20150423122641.0
008 970124s1997 nyua 001 0 eng
010 $a 97002279
020 $a0814479456 (paper)
035 $a(CSdNU)u61944-01national_inst
035 $a(OCoLC)36327349
035 $a(Sirsi) 01-AAG-6232
040 $aDLC$cDLC
049 $aCNUM
050 00 $aHF5730$b.B75 1997
100 1 $aBrill, Laura.
245 10 $aSales letters that sell /$cLaura Brill.
260 $aNew York :$bAmacom,$cc1997.
300 $aviii, 198 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aTechniques for writing sales and account management letters. Speak your reader's language -- Give your readers what they want -- Be positive (even when you must say no), and build goodwill -- Use your opening to capture your reader's attention -- Motivate your reader to act -- Handle account management issues with sensitivity and concern -- Use graphics, gadgets, and gimmicks as highlighting tools -- Get started quickly by planning memos and reports -- Write proposals that win for you every time.
650 0 $aSales letters.
948 $a10/13/1999$b10/13/1999
999 $aHF 5730 B75 1997$wLC$c1$i31786100934667$d5/16/2010$lCIRCSTACKS$mNULS $n4$q1$rY$sY$tBOOK$u11/10/1997$o.STAFF. Pieces: 00001