| Record ID | marc_nuls/NULS_PHC_180925.mrc:308913070:1511 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:308913070:1511?format=raw |
LEADER: 01511cam 2200361 a 4500
001 9922662730001661
005 20150423144758.0
008 021218s2003 njua b 001 0 eng
010 $a 2002156137
020 $a0471273457 (alk. paper)
035 $a(CSdNU)u162237-01national_inst
035 $a(Sirsi) l2002156137
035 $a(Sirsi) l2002156137
040 $aDLC$cDLC$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHF5823$b.S19 2003
082 00 $a658.8$221
100 1 $aSalzman, Marian L.
245 10 $aBuzz :$bharness the power of influence and create demand /$cMarian Salzman, Ira Matathia, Ann O'Reilly.
260 $aHoboken, N.J. :$bJ. Wiley,$cc2003.
300 $ax, 246 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe Buzz about Buzz Marketing Is Building -- The Importance of Moving from A to Bee -- Tapping into the Superconnectors -- What Goes Up ... -- Managing the Ups and Downs: Lessons from the Perennials -- Silver Bullet Brands and Leaps of Faith -- Shock Treatment -- Media and Cyberspace -- Buzzing Youth -- Conclusion: Long Live the WORM.
650 0 $aAdvertising.
650 0 $aMarketing.
650 0 $aDemand (Economic theory)
700 1 $aMatathia, Ira.
700 1 $aO'Reilly, Ann.
982 $aHF5823$a.S19$a2003
983 $a31786101670310
994 $a92$bCNU
999 $aHF 5823 .S19 2003$wLC$c1$i31786101670310$d1/8/2007$e11/27/2006 $f3/25/2004$g1$lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u6/19/2003