MARC Record from marc_nuls

LEADER: 02592cam 22003854a 4500
001 9920611090001661
005 20150423130816.0
008 061108s2007 nyuab b 001 0 eng
010 $a 2006052810
020 $a9780670038633
020 $a0670038636
035 $a(CSdNU)u301911-01national_inst
035 $a(OCoLC)76786905
035 $a(OCoLC)76786905
035 $a(OCoLC)76786905
040 $aDLC$cDLC$dBAKER$dBTCTA$dJED$dC#P$dUPZ$dYDXCP$dBUR$dOrLoB-B
049 $aCNUM
050 00 $aBF315.5$b.G54 2007
082 00 $a153.4/4$222
100 1 $aGigerenzer, Gerd.
245 10 $aGut feelings :$bthe intelligence of the unconscious /$cGerd Gigerenzer.
260 $aNew York :$bViking,$c2007.
300 $a280 p. :$bill., map ;$c22 cm.
504 $aIncludes bibliographical references (p. [251]-269) and index.
505 0 $a1. Gut feelings -- 2. Less is (sometimes) more -- 3. How intuition works -- 4. Evolved brains -- 5. Adapted minds -- 6. Why good intuitions shouldn't be logical -- 7. Ever heard of ...? -- 8. One good reason is enough -- 9. Less is more in health care -- 10. Moral behavior -- 11. Social instincts.
520 $aGigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.
650 0 $aIntuition.
650 0 $aCognitive psychology.
938 $aBaker & Taylor$bBKTY$c25.95$d19.46$i0670038636$n0007048613$sactive
938 $aBaker and Taylor$bBTCP$nBK0007048613
938 $aYBP Library Services$bYANK$n2527680
947 $fCOLS-PSY$hCIRCSTACKS$p$22.32$q1
949 $aBF 315.5 .G54 2007$i31786102188940
994 $a92$bCNU
999 $aBF 315.5 .G54 2007$wLC$c1$i31786102188940$d8/1/2010$e7/10/2010 $lCIRCSTACKS$mNULS$n4$rY$sY$tBOOK$u8/6/2007