MARC Record from marc_nuls

LEADER: 06426cam 2200385 a 4500
001 9920921120001661
005 20150423132332.0
008 000404s2001 ohua b 001 0 eng
010 $a 00038774
015 $aGBA1-19307
019 $a47926059
020 $a0324013639
020 $a0324013620
029 1 $aUKM$bbA119307
035 $a(CSdNU)u102744-01national_inst
035 $a(OCoLC)43798596
035 $a(Sirsi) 01-AAM-8547
040 $aDLC$cDLC$dUKM$dOrPss
049 $aCNUM
050 00 $aHF5718.3$b.G84 2001
100 1 $aGuffey, Mary Ellen.
245 10 $aEssentials of business communication /$cMary Ellen Guffey.
250 $a5th ed, annotated instructor's ed.
260 $aCincinnati, Ohio :$bSouth-Western College Pub.,$cc2001.
300 $axxi, 499 p. :$bill. ;$c28 cm.
504 $aIncludes bibliographical references and index.
505 0 $aLaying Communication Foundations -- Facing Today's Communication Challenges -- Becoming an Effective Business Communicator -- Succeeding in the Changing World of Work -- Examining the Communication Process -- Developing Better Listening Skills -- Improving Your Nonverbal Communication Skills -- Understanding How Culture Affects Communication -- Capitalizing on Workforce Diversity -- Communication Workshop: Technology--Learning the Net to Boost Your Career Skills -- Developing Writing Skills -- Writing for Business Audiences -- Basics of Business Writing -- Writing Process for Business Messages and Oral Presentations -- Analyzing the Purpose for Writing and the Audience -- Adapting to the Task and Audience -- Technology Improves Your Business Writing -- Communication Workshop: Career Skills--Sharpening Your Skills for Critical Thinking, Problem Solving, and Decision Making -- Improving Writing Techniques -- Researching -- Organizing Data -- Effective Sentences -- Emphasis -- Active and Passive Voice -- Parallelism -- Unity -- Zigzag Writing -- Mixed Constructions -- Dangling and Misplaced Modifiers -- Paragraph Coherence -- Composing the First Draft -- Communication Workshop: Ethics--Using Ethical Tools to Help You Do the Right Thing -- Revising and Proofreading Business Messages -- Understanding the Process of Revision -- Concise Wording -- Wordy Prepositional Phrases -- Long Lead-Ins -- Outdated Expressions -- Needless Adverbs -- Fillers -- Repetitious Words -- Redundant Words -- Jargon -- Slang -- Cliches -- Precise Verbs -- Concrete Nouns -- Vivid Adjectives -- Understanding the Process of Proofreading -- Communication Workshop: Technology--Grammar and Spell Checkers: They've Come a Long Way, Baby! -- Routine Business Messages -- Memorandums and E-Mail -- The Importance of Internal Communication -- Writing Process -- Using E-Mail Safely and Effectively -- Developing a Writing Plan for Memos and E-Mail Messages -- Improving Memo and E-Mail Readability with Listing Techniques -- Memos and E-Mail Messages That Inform -- Memos and E-Mail Messages That Request -- Memos and E-Mail Messages That Respond -- Communication Workshop: Ethics--Whose Computer Is It Anyway? -- Routine Letters -- Writing Everyday Business Letters -- Information Requests -- Order Requests -- Simple Claim Requests -- Information Response Letters -- Customer Order Responses -- Customer Claim Responses -- Communication Workshop: Ethics--Kmart Cleans Up Its Act -- Negative, Persuasive, and Special Messages -- Negative Messages -- Strategies for Breaking Bad News -- Resolving Business Problems -- Using the Indirect Pattern to Prepare the Reader -- Refusing Requests -- Refusing Claims -- Announcing Bad News to Customers and Employees -- When to Use the Direct Pattern -- Ethics and the Indirect Strategy -- Communication Workshop: Multicultural--Presenting Bad News in Other Cultures -- Letters and Memos That Persuade -- Persuasive Requests -- Sales Letters -- Communication Workshop: Career Skills--Seven Steps to Resolving Workplace Conflicts -- Goodwill and Special Messages -- Goodwill Messages -- Special Information Letters -- Form and Guide Letters -- Communication Workshop: Career Skills--Etiquette 101: A Crash Course in Business Social Skills -- Reporting Data -- Informal Reports -- Seven Kinds of Informal Reports -- Report Formats -- Guidelines for Writing Informal Reports -- Information Reports -- Recommendation Reports -- Justification Reports -- Progress Reports -- Formal Minutes -- Informal Minutes -- To-File Reports -- Communication Workshop: Collaboration--Laying the Groundwork for Team Writing Projects -- Proposals and Formal Reports -- Informal Proposals -- Formal Proposals -- Preparing to Write Formal Reports -- Researching Secondary Data -- Generating Primary Data -- Documenting Data -- Organizing and Outlining Data -- Illustrating Data -- Presenting the Final Report -- Communication Workshop: Technology--Web Evaluation: Hoax? Scholarly Research? Advocacy? -- Oral Presentations, Meetings, and Telephone Communication -- Preparing an Effective Oral Presentation -- Organizing the Content -- Planning Visual Aids and Handouts -- Designing an Electronic Presentation -- Polishing Your Delivery -- Telephones and Voice Mail -- Planning and Participating in Productive Meetings -- Communication Workshop: Career Skills--Nine Techniques for Gaining and Keeping Audience Attention -- Communicating for Employment -- The Job Search, Resumes, and Cover Letters -- Preparing for Employment -- The Persuasive Resume -- The Persuasive Job Application Letter -- Communication Workshop: Career Skills--How to Use Traditional and On-Line Networking to Explore the Hidden Job Market -- Employment Interviewing and Follow-Up Messages -- Succeeding in Various Kinds of Employment Interviews -- Investigating the Target -- Preparing and Practicing -- Sending Positive Nonverbal Messages -- Fighting Fear -- Answering Questions -- All-Time Favorite Questions With Selected Answers -- Closing the Interview -- Follow-Up Letters and Other Employment Documents -- Communication Workshop: Career Skills--Let's Talk Money: Negotiating a Salary.
650 0 $aBusiness writing.
650 0 $aEnglish language$xBusiness English.
650 0 $aBusiness communication.
948 $a04/08/2002$b05/10/2002
982 $aHF5718.3$a.G84$a2001
983 $a31786101611967
994 $a92$bCNU
999 $aHF 5718.3 G84 2001$wLC$c1$i31786101611967$d1/19/2011$e8/15/2010 $lCIRCSTACKS$mNULS$n4$q1$rY$sY$tBOOK$u5/10/2002