| Record ID | marc_nuls/NULS_PHC_180925.mrc:292169040:1684 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:292169040:1684?format=raw |
LEADER: 01684pam 22003734a 4500
001 9920906970001661
005 20150423132251.0
008 040616s2004 ohua b s001 0 eng
010 $a 2004013886
020 $a0814209769 (alk. paper)
020 $a0814290531 (cd)
035 $a(CSdNU)u242649-01national_inst
035 $a(OCoLC)55679144
040 $aDLC$cDLC$dC#P
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHD9995.S24$bK564 2004
082 00 $a338.7/677$222
100 1 $aHeinrich, Thomas,$d1963-
245 10 $aKotex, Kleenex, Huggies :$bKimberly-Clark and the consumer revolution in American business /$cThomas Heinrich, Bob Batchelor.
260 $aColumbus :$bOhio State University Press,$cc2004.
300 $axiv, 263 p. :$bill. ;$c24 cm.
490 1 $aHistorical perspectives on business enterprise
504 $aIncludes bibliographical references (p. 245-249) and index.
505 0 $aOrigins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
610 20 $aKimberly-Clark Corporation$xHistory.
650 0 $aSanitary supply industry$zUnited States$xHistory.
650 0 $aConsumer behavior$zUnited States$vCase studies.
700 1 $aBatchelor, Bob.
830 0 $aHistorical perspectives on business enterprise series.
949 $aHD 9995.S24 K564 2004$i31786101917497
994 $a92$bCNU
999 $aHD 9995 .S24 K564 2004$wLC$c1$i31786101917497$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u3/22/2005